Learn how to develop a value proposition statement, which articulates how a solution meets the needs or solves the problem of the customer. Clarifying the value proposition is the basis of an effective, desirable and differentiated solution. (6:17)
Using parts from your "Job to Be Done Statement" and notes from your interviews, create a few value proposition statement drafts.
You can use the "Value Proposition Statement Worksheet" on p. 12 of the Customer Discovery 101 Workbook or your own template.
Use your downloaded Customer Discovery 101 Workbook or download now.
Take your competitive analysis, and your value proposition and share it with your coach. They will be able to provide pointers for improvements and can help you to shape these assets.
Check out the Resources page
to find organizations that provide free coaching. If you need help finding a coach, Invent Penn State can help! Contact us using the link below and we will put you in touch with a LaunchBox or coach nearby. Contact Invent Penn State.
If you have questions or need help, contact customerdiscovery@psu.edu. We want to hear from you!