• Part 1: Figure Out What To Ask
• Customer Discovery 101
• Introduction to Customer Discovery
• header
• Part 1: Prepare Your Data
• Part 1: Craft a Jobs To Be Done Statement
• Part 2: Build Customer Personas
• Getting Started
• Part 2: Find People to Interview
• primary footer
• Part 1: List Your Assumptions
• Part 2: Identify Themes and Patterns
• Part 3: Validate/Invalidate Your Assumptions
• Step 1: Identify Critical Assumptions
  • Part 2: Rack and Stack Your Assumptions
• Part 3: Define Competitors' Value
• secondary footer
• Part 3: Conduct Customer Interviews
• Part 4: Define Your Value Proposition
• Step 2: Interview Potential Customers
  • Part 1: Figure Out What To Ask
• Final Survey
• Step 3: Analyze Customer Feedback
• Step 4: Define Who, What, and Why
• Next Steps
• Resources
• Help
• Headers and Footers