Discover how best to compete the market by analyzing your competitors (yes, you do have them). (4:26)
Using your interview notes, common search engines, as well as potential trade magazines, collect all of the possible competitive companies, their products, and general solutions that customers use currently.
You can use the "Define Competitors’ Value Worksheet" on p. 11 of the Customer Discovery 101 Workbook or your own template.
Use your downloaded Customer Discovery 101 Workbook or download now.
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