Learn how to create a customer persona, a great tool for documenting and exploring customer understanding. (5:37)
Using your notes from your interviews, create a character to represent the actual people who were your customers.
You can use the "Customer Personas Worksheet" on p. 10 of the Customer Discovery 101 Workbook or your own template.
Use your downloaded Customer Discovery 101 Workbook or download now.
Take your Job to Be Done Statement" and your persona to your meeting with your coach for review. They can give feedback and ask questions to further refine the statement.
Check out the Resources page
to find organizations that provide free coaching. If you need help finding a coach, Invent Penn State can help! Contact us using the link below and we will put you in touch with a LaunchBox or coach nearby. Contact Invent Penn State
.
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If you have questions or need help, contact customerdiscovery@psu.edu. We want to hear from you!