"Jobs To Be Done" statements articulate what the customer is trying to accomplish and how they are trying to accomplish it. This is critical to understand to ensure that you are building a solution that actually solves the customer problem. (6:14)
Create a few drafts of Jobs To Be Done statements based on what you've learned from your interviews about the customer and their problem or need.
You can use the "Jobs To Be Done Worksheet" on p. 9 of the Customer Discovery 101 Workbook or your own template.
Use your downloaded Customer Discovery 101 Workbook or download now.
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