Many companies spend a lot of time and money on user experience and design for their website or mobile application. As technology improves, it becomes a valuable resource, especially for businesses. For example, if there are two companies selling the exact same product but they have completely different websites. Company A has a bright, visually appealing website with easy functionality. Alternatively, Company B's website has no images, only text, and is difficult to do simple tasks like adding a product, viewing details, etc. Although those two companies sell the exact same product, Company A is in a better position since the customer has a better experience using the website. By simply focusing on the users'. experience will increase the company's profits, reputation, credibility, and trust.
Heuristics is a simple evaluation to determine if an application or webpage is user friendly. 25 years ago, Jakob Nielsen, created a list of 10 heuristics to evaluate the user interface. Now many UX designers rely on these 10 heuristics to evaluate their product.