Not all forces can lead to potential energy. Potential energy can be extracted so it must be that when the objects come back to their initial position, the change in potential energy is zero.
In terms of work this require that the work done on a closed path is zero.
Only two forces satisfy this criteria in Phys 211 and they are called conservative forces.
Tension and thrust force will always do work while kinetic (or rolling) friction will always lead to thermal energy increase. Finally the normal force and static friction never transfer energy.
The full energy principle is then
or