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One of the primary considerations when constructing educational materials, including video, is cognitive load.

Guideline 1
Use signaling to highlight important information.

Definition: Signaling, also known as cueing, is the use of on-screen text or symbols to highlight important information. Signaling helps the student by drawing attention to information of particular importance in the narrative.

Examples:

Why it works: "By highlighting the key information, signaling helps direct learner attention, thus targeting particular elements of the video for processing in the working memory."

Implications for learning: Compared with more advanced learners, novice learners value increased signaling from the instructor. They possess far less ability at this stage to discriminate between essential and less-essential lecture content, so strong and clear signaling is especially helpful to them.

Effective signaling serves to increase germane load by emphasizing the organization of (and connections within) the information presented. At the same time, it reduces extraneous load by eliminating the ongoing inner dialog of, "How important is this relative to everything else?" The author notes that researchers have shown that signaling also improves retention and knowledge transfer.

Guideline 2
Use segmenting to chunk information.

Definition: Segmenting is simply the chunking of information in a video lesson. Rather than present a large amount of information in a single video, the content is segmented into a series of shorter videos.

How to do it:

Why it works: Segmenting allows learners to engage with smaller, more manageable pieces of new information, and gives them control over the flow of new information.

Implications for learning: Helps students cope with intrinsic load and can also increase germane load by emphasizing the structure of the information.

Guideline 3
Use weeding to eliminate extraneous information.

Definition: Weeding is the elimination of interesting but extraneous information that does not contribute to the learning goal. Unnecessary information serves to overload working memory, increase extraneous load, and hinder learning.

Examples:

Implications for learning design: Although weeding is beneficial to every learner, it should be performed carefully, informed by the student level of expertise (truly novice learners in a subject domain versus more advanced students).

"Importantly, information that increases extraneous load changes as the learner moves from novice toward expert status. That is, information that may be extraneous for a novice learner may actually be helpful for a more expert-like learner, while information that is essential for a novice may serve as an already known distraction for an expert."

The goal is to include information necessary for cognitive processing, while eliminating information not needed to reach the learning goal. The author notes that researchers have shown that weeding also improves retention and knowledge transfer.

Guideline 4
Match modality by using auditory and visual channels to convey complementary information.

Definition: Matching modality (see Cognitive Theory of Multimedia Learning) refers to a strategy for optimizing the function of working memory to increase learning. Matching modality means that we fit the type of information best suited to the most appropriate channel, narrative information supplied via the audio/verbal channel, and visual information supplied via the visual/pictorial channel.

Example: Teaching a process by showing an animation while simultaneously narrating your commentary. This approach uses both channels to explain the process, with the learner receiving complementary streams of information, neither of which overloads the limits of working memory.

Non-example: Showing the same animation while simultaneously displaying textual commentary on screen. This approach neglects the audio/verbal channel entirely while overloading the visual/pictorial channel; this overtaxes working memory and impairs learning.

Implications for learning: Matching modality properly allows instructors to enhance the germane load of a learning experience. This serves to increase a student's lecture engagement, information retention, and ability to transfer information.